Get Your Obnoxious Buzzwords Straight, Steak Shoppe
Tomorrow night, the East Village restaurant that tried (and evidently failed) to provide New Yorkers with a Permanent Brunch is trading in one silly gimmick for another and being reincarnated as Steak Shoppe, where all of the meat, from filet mignon to a hamburger topped with pineapple barbecue sauce, will be culled from 100% vegetarian-fed or exclusively grass-fed cattle. Steak Shoppe should be a little more careful when throwing around their buzzwords since vegetarian-fed means essentially nothing. Most assembly-line cattle are fed a mix of corn and grain (both non-meat). “Grass fed” implies free range, but they have not committed to this one, so who knows (maybe they are thrown buckets from the lawnmower’s discharge).
Moving on, we come across a new ethical sustainable locally-sourced Heritage-bred buzzworthy phrase we haven’t seen before: Steak Shoppe’s beef is “vintage.” Which sounds great, if you are shopping for a Halston, but a rib-eye? What is it, old beef? According to Steak Shoppe, it “comes from a consortium of family-owned ranches committed to raising natural beef to a higher level of purity. This beef is humanely raised and contains no added hormones, steroids or antibiotics.”
And you thought it was annoying enough that they had to use an olde thymey spelling with two ps and an e.