Hats Off To Contextual Ads

We could have just pointed out this wikihow story on how to make a BBQ hat and apron. We could easily have suggested a few materials you could make your hat and apron out of. We could have said use those pig sheets you’ve had since you were 7-years-old that you’ve only soiled once or twice. We could have pointed out that it’s pointless and ridiculous and wonderful all at the same time and makes us want get the knives out. We could have said wear your new outfit this weekend to the second annual 3rd Ward Pig Roast and Dance Party in Brooklyn on Sunday where Tom Mylan will personally butcher a 200-pound hog that will be turned into pork tacos and a base to soak up your PBR.

We could have said all these things, and not said anything about the fact that the word “hat” in the title of the article triggered a contextual ad for “hats for cancer patients.” (Do they really need special hats?) We could have done all of those things. And yet we didn’t. Because what fun would that have been?

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