Pat LaFrieda has an answer for red-meat studies.
Everyone who has ever run Pat LaFrieda Meats has been named Pat LaFrieda, it would seem. Smart Money’s Small Business went inside the warehouse to talk with Pat La Frieda III and his cousin Mark Pastore, who, between them, run the shop as a 24/7 operation. In the below video from the reporter, there are many, many nice shots of the youngest Pat La Frieda caressing dry-aged steaks, trimming fat from the choice cuts and slicing them on ban saws.
LaFrieda Meats has sales in the range of $40 to $45 million a year and slices, grinds, packages and delivers 300,000 pounds of meat a week. A week!
But what about that study making the rounds, the one that says people who eat more red meat are more likely to die? Could it hurt the empire? La Frieda has an answer, and yes, it amounts to fuck you, study. “Those studies are nothing new,” he says. “There are plenty of things out there that are far worse than red meat.”
Inside La Frieda’s meat locker
