The Steak Smell-Spewing Billboard
Do you live near Mooresville, N.C.? Have you seen (or more precisely smelled) the billboard that emits the smell of “cooking steak?” If so you need to let us know right now what this monstrosity smells like.
It can’t be good, can it?
We are all well aware of the role that the senses play in advertising, with shopping environments beginning to resemble nothing so much as they do a casino. But this roadside billboard on River Highway created by Charlotte-based ScentAir for Bloom grocery stores takes the cake … er, rancid filet. Fragrance oil is blown by high-powered fans during prime commute times of 7 – 10 a.m. and 4 – 7 p.m.
We’ve a few problems with this. OK, more than a few. But for starters, do people really want to smell cooking steak making their hungover ways to work at 7 a.m.? Second, can drivers and passengers in the cars screaming by on the highway really get the full effect (the answer, we suppose, is hopefully not — though it seems likely that those stopping for gas will smell it and probably pick up a Slim Jim meat stylus in the convenience store).
Which brings us to another problem: Does artificial meat smell make anyone want to do anything besides throw up? Let us know.
